Reputation influences opinions and drives behaviour.
In these increasingly complex times with often challenging stakeholder expectations, reputation determines choice.
For employees, customers, clients, suppliers, partners, shareholders, government and even regulators – corporate reputation matters and is material to an organisation's success.
Reputation has been proven to have a strong impact on employee advocacy, customer confidence, brand value, regulations and a company’s bottom line. It drives on average some 35% of market capitalisation.
C-suite and boards need the right reputational insights aimed at protecting, anticipating and driving value. Assessing, monitoring, managing stakeholder expectations and anticipating future directions is an ongoing effort among those who take it seriously.
Knowing how you are perceived, by whom, why and to what purpose is essential for organisations to manage the value, risks and opportunities inherent in this important asset.