Britain’s Most Admired Companies study is the longest-running annual survey of corporate reputation in the UK, with data going back to 1990. The study is run by leading reputation specialists and Expert Witnesses, Echo Research, with support from our academic partners, Coventry University.
We measure the reputation of over 250 of Britain’s largest companies across 26 industry sectors, against 13 criteria.
Using responses from board-level representatives, as well as analysts and City commentators, the survey is a peer-review of corporate reputation, as seen by a company’s closest critics – its competitors and financial influencers.
Participants rate companies in their sector against the 13 criteria using a scale of 0 – 10 (0=poor, 5=average, 10=excellent). Respondents are also asked to name their most admired leader.
Using these scores, we publish the Britain’s Most Admired Companies ranking overall, by sector and by each criterion.
Tailored insights on your company’s performance based on data gathered in this study are also available.
The Sectors
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Automotive Manufacturers
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IT Services, Software & Equipment
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Banking
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Leisure & Hotels
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Beverages/Drinks
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Life Assurance & Insurance
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Business Support Services
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Media
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Chemicals
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Oil, Gas & Mining
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Consumer Digital Services
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Property Developers & Trusts
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Engineering & Machinery
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Restaurants & Pubs
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Engineering, Aerospace & Defence
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Retailers (Broadline & Home)
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Financial Services
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Retailers (Food & Personal)
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Food Producers & Providers
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Support Services (People & Places)
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Health & Household
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Telecoms
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Heavy Construction
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Transport (People)
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Home Construction
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Utilities
The Criteria
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Quality of Management
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Quality of Marketing
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Financial Soundness
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Community & Environmental Responsibility
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Quality of Products and Services
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Effective Use of Corporate Assets
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Ability to Attract, Develop & Retain Top Talent
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Inspirational Leadership
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Long-term Value Potential
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Competiveness
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Capacity to Innovate
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Effective Corporate Governance
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Commitment to Diversity & Inclusion
Our services
Join Britain’s Most Admired Leaders Network
Access tailored insight about your business
Value your company’s reputation
Find out more
Contact us to find out more about the Britain’s Most Admired Companies study.
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