Britain’s Most Admired Companies study is the longest-running annual survey of corporate reputation in the UK, with data going back to 1990. The study is run by leading reputation specialists and Expert Witnesses, Echo Research, with support from our academic partners, Coventry University.

We measure the reputation of over 250 of Britain’s largest companies across 27 industry sectors, against 13 criteria.

Using responses from board-level representatives, as well as analysts and City commentators, the survey is a peer-review of corporate reputation, as seen by a company’s closest critics – its competitors and financial influencers.

Participants rate companies in their sector against the 13 criteria using a scale of 0 – 10 (0=poor, 5=average, 10=excellent). Respondents are also asked to name their most admired leader.

Using these scores, we publish the Britain’s Most Admired Companies ranking overall, by sector and by each criterion.

Tailored insights on your company’s performance based on data gathered in this study are also available.